Since bottles themselves stayed the same and had square shape, we went for a single label taking three sides, just like you could have seen on some popular whiskey named Jack. It's cheaper in making and easier in applying to the bottle, since there's only one label instead of two individual ones. What's more, it allows for design elements to flow seamlessly across the bottle and conquer the shelf in an elegant way.
While layout, label fitting and initial designing process was going just fine, the biggest challenge was on that eco side. Our idea on using recycled craft paper had a bump on the road with no big print shops and label manufacturers having self-adhesive craft paper to make our labels on. It took about a week of calling other cities and reaching out to fellow design colleagues asking about where to catch that fish. And we finally got it! Huge shoutout to Glubina Tsveta
for being out there for us with label craft paper in stock. And we could get our car back on wheels.