Smart frozen meals packaging for those living smart.
It's no more difficult nowadays to have a quick lunch with no time spent cooking, even if you are specific about what you eat and what you don't. But when it comes to having a long-term quick solution for not only you but a big family or a group of your employees at the office – the task is not that easy.

'HOTBOX' is a frozen meal product line with smart packaging in mind. Rectangular boxes are taking more useful space in the freezer and can be easily stacked on top of each other. Soups, main courses, and desserts are all different sizes, but this modular system is on your side for that easy stacking. Main contents info is tagged on the lid for quick visual communication and the edges are coded with the main ingredient color, so that in case you are no-meat-guy, pink and green are the hot meals you will look for, or if you are allergic to nuts – don't go green in desserts. Best of all, you can microwave right in the package – just tear the plastic wrap under the lid, follow the instructions you see on it and enjoy your lunch.

Software used: Ai, Ps, Lr, Blender
Mr. Freeze by Arnold Schwarzenegger from 1997 'Batman & Robin'. Damn cool movie.

shockingly useful
Even though first frozen products faced big difficulties in getting demand in 1920's (since freezers were not a common thing to have at home that time), it's just completely different story now. Today we have a chance to enjoy almost any product we can imagine with long-term storage at our side — thanks to shock-freezing technology.
My main goal for this project was to develop packaging solution as smart and convenient as possible. You don't always have time or a full kitchen to cook your meal, or maybe you just don't want to clean those dishes after lunch. From office teams to construction site workers or just big families with today's rapid lifestyle — they all need some quick and easy refill during the day.

You got a freezer and a microwave? That's all you need to keep going.

own kind of pinterest
Plane food trays. More useful space occupied.

let's go sustainable
Paper cup, no gloss finish, ready to microwave.

up the volume
Starting 3D in Blender.

Visual coding
Sizes, colors and icons.

GET STRONG you coolers
Rendering final.
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